Do Webinars Still Work for Marketing | EP 309

Do Webinars Still Work for Marketing?

1. Absolutely! 00:38
   • You are providing value, usually for free, and that is always great for marketing!
   • You can host a webinar based on your product or service, or even around a related topic that is beneficial to your audience.
   • For example, you could host a webinar around how to build a converting website, or you could host a webinar around how to be successful online (and why your website is so important).
2. Another benefit you may not have thought about 01:55
   • If you are getting emails or using a Facebook tracking pixel when users sign up for your webinar, you can set up retargeting campaigns!
3. It also gives you credibility 02:14
   • When your clients (and potential clients) see you hosting webinars, it shows them that you are an expert in your field.
   • This builds trust, and clients want to work with people they can trust.

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