How to Get Started With Social Media for Your Business | EP 287

How to Get Started With Social Media for Your Business

1. Figure out who your audience is 00:58
   • This is something that you want to do in business anyways.
   • Identifying this will help you create the right sales copy and sell the right products when using social media for your business.
2. Where is your audience online? 02:04
   • Just because you like Facebook, doesn’t mean that your audience does.
   • You may be trying to reach them through Twitter when really they are all on Instagram.
3. Set attainable goals and be consistent 03:07
   • Start small and then plan to scale.
   • This could be posting three times a week to start with. The important part is being consistent.
4. Keep it simple, but test, test, test! 03:57
   • Try out different types of content and always be testing.
   • Do ads work better than video? What copy gets the most response?
   • This goes hand in hand with the last point. You need to be consistent, so you have results to compare for testing.

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