Should You Use Webinars to Promote Product Launches | EP 208

Should You Use Webinars to Promote Product Launches

1. It builds interest in your product 01:22
   • There’s nothing better than being able to have a live setting where people can ask you questions about your product.
   • No one knows your product better than you.
   • Webinars have a low barrier to entry and you can reach large amounts of people.
2. It is great user acquisition 01:54
   • Every time someone signs up for your webinar, you get their email address, regardless of if they show up or not.
   • This is a great way to continue the conversation later on or start one if they missed the webinar.
3. It provides brand awareness 02:30
   • Webinars keep your brand top of mind and give you brand recognition online.
   • People who attend your webinar may not need your product now, but they will know who to come to when they do need it.

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