How to Use LinkedIn to Get More Clients | EP 47

How to Use LinkedIn to Get More Clients

1.  Ditch the resume focused profile 00:59
   • Start looking at your profile as more of a landing page
   • Most profiles include your work experience, but also your education, college organizations, certifications, etc.
   • But clients don’t really care what fraternity you were in. They care what you can do for them.
2.  Tailor your profile to speak to your ideal client 02:51
   • Tell them why they should care about you.
   • Showcase who you’ve worked with and what you can offer potential clients.
   • Be clear on the persona of your ideal client.
3.  Repurpose blog content 05:05
   • LinkedIn has a section on your profile for posting blog posts.
   • Post a section of one of your blog posts with a “read more” link that goes back to your website.
4.  Connect with a lot of people 05:57
   • More connections means more 2nd connections!