How to Create a High Converting Sign Up Form

  1. Irresistible Offer01:13
  2. Compelling Headline01:59
  3. Social Proof02:31
  4. the 4 BBBB’s03:39
  5. Incentivize sharing it05:11

Read the full episode transcript below:

00:28 David Blackmon: Hey everybody, welcome to another episode of WP the Podcast, brought to you by WP Gears. I’m David Blackmon.

00:35 Tim Strifler: And I’m Tim Strifler.

00:36 David Blackmon: Today we’re gonna talk about how to create a high converting sign up form. Nearly every website has them whether it’s on a contact page or you may do landing pages and do user acquisition because you have products that you’re selling on your website. Regardless of what that form looks like it’s important that it converts really well. You don’t put a sign up form on your website just to have a sign up form on our website. I imagine you want people to fill it out. So here’s some things you can do to have a high converting sign up form. Tim, you wanna get us kicked off today?

01:13 Tim Strifler: Yeah, absolutely. This is kind of step zero, kind of before you get to the form part of it you want to have an irresistible offer because if it’s not an offer that people care about, well, does it matter if you do all of these things we’re gonna talk about next? No one’s gonna sign up. Whether you’re trying to get people to sign up for an e-book or you’re trying to get them sign up for a webinar or to buy a course or whatever it may be, if it’s not a really good irresistible offer that they just couldn’t be more exciting about filling out the form to get whatever it is that you’re offering, well then they’re just not gonna do it. So irresistible offer, figure out a way to make people just want to hand you their money, hand you their email, because they’re so excited about it.

01:59 David Blackmon: Oh baby, handing that money over. That’s what I’m talking about, Tim. Number two on our list on creating high converting sign up form is you really want to have a compelling headline. You’re gonna wanna make people fill it out and give you their information so that you can market to them, to sell your goods, sell your services, whatever it is. Headlines really, really, really do matter so make sure you have a compelling headline.

02:31 Tim Strifler: Yeah, absolutely. The next thing is social proof. Not mandatory but can definitely help with conversions. Have something on there that is proof from past customers, whether that’s testimonials, whether it’s screen shots of people commenting on social media how much they love whatever it is that you’re trying to get them to sign up for. Another form of social proof are those little social pop ups you see on the bottom left or bottom right of the screen that says, “David Blackmon in Louisiana just downloaded blah, blah, blah.” People see that as social proof, they see other people have done it and other people seem to enjoy it so it makes them want to do it too. It’s kind of when, say you’re in a downtown area and you’re looking for place to eat and then you see a huge line out the door at this restaurant and it’s like, “Okay, whatever it is they have there, all these people are lined for it. I want to go get it too because it must be really good if all these people are in line.”

03:35 Tim Strifler: And so that’s kind of the idea of social proof. Everyone else is doing it, I want to do it too.

03:39 David Blackmon: Absolutely. Next on our list is the four Bs, big, bold, beautiful buttons. I hate to say this but calls to actions are extremely important. I recently purchased a course in the past week and had this monstrosity of a landing page and they put all of this work and effort and everything into it and guess what? They only had one call to action button asking the visitor to buy, which is insane to me. Matter of fact, I’m gonna reach out to that person and just give me some advice on their landing page and stuff. It will help them convert before but we’re talking about sign up forms right now and call to actions are important. You want your call to actions to stand out. First of all, put it on there. Make sure you have a call to action and a button that says, “Here, submit this,” or whatever it is.

04:41 David Blackmon: And make it stand out. Orange, I’m gonna tell you right now, orange converts really, really well. Make sure that the CTA pops and stands out. Don’t have it blend in with your design. If your design is all neutral, natural earthy tone colors, don’t go for design. That’s not important. Put some big, obnoxious red or orange button in the middle of your nice, soft tans and greens.

05:06 Tim Strifler: A big, bold, beautiful button?

05:08 David Blackmon: Big, bold, beautiful button.

05:11 Tim Strifler: Awesome. And the last thing on our list, this is kind of almost post sign up, and that’s incentivized sharing it. So, encourage people to share whatever it is and that will help again create that social proof. If they share it with their social media or they email it to a friend of whatever it is, that will add an additional layer of social proof to kind of help. I don’t want to say the buzzword viral effect but in a way it’s gonna get more people seeing it, more eyeballs from people they know, which is gonna increase conversions on that form.

05:45 David Blackmon: Absolutely. Well, tomorrow we’ve got another great topic. Well, hold on a second here. My sheets got mixed up, Tim. Actually, no it didn’t. I scrolled over. Sorry. Tomorrow’s topic is going to be, should your emails match your web design? Tim, until tomorrow, we’ll see you then.

06:08 Tim Strifler: Take care. Bye-bye.

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