Should Your Emails Match Your Website Design

Read the full episode transcript below:

00:21 David Blackmon: Hey everybody, welcome to another episode of WP The Podcast brought to you by WP Gears. I’m David Blackmon.

00:36 Tim Strifler: And I’m Tim Strifler.

00:38 David Blackmon: Today we’re gonna talk about whether or not your emails should match your website design. Before I throw out there my answer, I’m gonna let Tim answer ’cause I wrote the answer down on our sheet, and I don’t think I agree with my answer. I don’t know why I wrote yes down there. I’m beginning to think no. Go Tim.

01:03 Tim Strifler: This is kind of a cop out, but it depends. I think there should be brand consistency, but I think it should stand out. So you don’t want it to match exactly your website, you want it to stand out on its own from your website, but you do want brand consistency. You do want people to see familiar things that they know, have come to know your company by, you know, your logo, different colors that you use, and stuff like that. But I don’t think it should be an exact replica, an exact match to your web design.

01:41 David Blackmon: Yeah, and I’m kinda in the same boat. I feel like branding is important, but I think about our emails that we send out. Other than putting our logos at the top of the email and stuff, we really don’t follow it at all as far as matching our website design and stuff. Now one thing I will say and I think is important, if your website is clean and minimalist and stuff, then you’re gonna wanna probably follow that same thing with your audience and your emails. You know, if you go gaudy and full of lively colors and bolds and pops and stuff, it might throw your audience off and stuff. So I don’t feel like it needs to match the colors, match the this, match the that, as long as they know it’s coming from you, you’ve got your logo in there, it’s probably sufficient. All right.

02:38 Tim Strifler: Yeah, agreed.

02:38 David Blackmon: Tomorrow we’ve got another great topic, how to connect with your audience on YouTube, second largest search engine in the world. Be sure not to miss it. Tim, until tomorrow, we’ll see you then.

02:51 Tim Strifler: Take care. Buh bye.

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