3 Reasons You Should Be Doing Social Media That You Didn’t Realize | EP 275

3 Reasons You Should Be Doing Social Media That You Didn’t Realize

1. Social proof  01:17
   • The best form of advertising is “word of mouth” and social media goes along with that.
   • Using social media is social proof for potential customers because it shows that people use your products and like your brand.
   • Another example of this would be testimonials on your website. These are social proof that you have happy customers.
   • Social media is also a very genuine form of social proof because you can’t control it. If customers like you, you get good reviews. If they don’t, you get bad reviews.
2. SEO 02:55
   • Sometimes, social media posts rank higher in search than other websites.
   • It makes sense since Facebook and other social media websites are a super popular.
   • Having these cross links to your website are very important.
   • Also, having more content and engagement on your Facebook page, shows Google that the page is relevant.
3. In platform search 05:21
   • Sometimes, people will search for topics within the social platforms themselves.
   • If you aren’t using them, you won’t rank. So use them!
4. Bonus! Client acquisition 06:12
   • It may seem like a no brainer, but social media is important for client acquisition!
   • If one of your friends sees a post about needing a new website, they could tag you in it. This can be a great way to get new projects.

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