How to Use Content Marketing to Increase Revenue | EP 170

How to Use Content Marketing to Increase Revenue

1. The type of content matters 02:52
   • Talk about what you can offer for your audience.
   • Elegant Themes does this really well. They gear their content around what users are searching for and the products they sell.
2. Don’t self promote constantly 06:37
   • You don’t just want to write blog posts about how great your products are.
   • Write about those other topics that could help your audience.
3. Bring value to your target audience 07:11
   • Teach your audience something!

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