Should You Use YouTube to Promote Your Business?


Read the full episode transcript below:

00:28 David Blackmon: Hey everybody. Welcome to another episode of wp the podcast i’m David Blackmon

00:35 Tim Strifler: And I’m Tim Strifler.

00:38  David Blackmon: In episode 701 we’re going to talk about whether or not, you should use Youtube to promote your business. Why are we even why would i want to discuss a video platform to promote my business? Well it’s pretty simple, Youtube is a search engine at the end of the day it’s the number two search engine in the world. Now granted the gap between number one Google and number two Youtube is pretty big, however one and two are owned by the same company and if you don’t think their algorithms favor each other on one and two you’re sadly mistaken, and Tim what do you think you think businesses should promote it on YouTube?

01:10 Tim Strifler: Absolutely! However i think you have to i guess figure out or understand what people go to Youtube for, and what they’re searching for. So if you look at the question should you use Youtube to print your business and i know we didn’t intend for this, but it could be interpreted as going on Youtube and posting a bunch of you know promotion video, sales videos, and that sort of thing that’s not going to do a whole lot for you. Right, however if you go and upload videos that are helpful that are solving people’s problems answering people’s questions, things that they’re typing into Google and Youtube, well that is where it’s going to do wonders for you because Youtube is a at the end of the day it’s a learning platform, it’s learning and entertainment. Right, so people go on because they want to learn something, how to do x, how to do why..Uh obviously they go on for entertainment purposes but typically you they’re not typing stuff in for entertainment right it’s like they know their channels, and then they’re you know looking at videos that have been shared and recommended and that sort of thing. But when someone wants to learn something they are typing the keywords into Youtube or Google right? And so that’s your moment to shine by answering those questions that people are typing about something in your niche, because when you are being helpful and you are creating content that is answering people’s questions, solving their problems, teaching them how to do something, then you’re going to just get a ton of traffic to your website.

02:52 David Blackmon: Yeah and that’s it folks, yes you should use Youtube to promote your business. Tomorrow we’ve got another great topic, five streams of recurring revenue you can add to your web design business. Tim until tomorrow we’ll see you then.

03:10  Tim Strifler: Take care bye-bye


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