How to Get Web Design Work When Business is Slow
Read the full episode transcript below:
00:28 David Blackmon: Welcome to another episode of WP The Podcast, my name is David Blackmon.
00:35 Tim Strifler: And i’m Tim Strifler
00:38 David Blackmon: Today in episode 836 we’re going to talk about how to get web design work when business is slow. And obviously if you’re listening to this podcast this assumes that you’re a WordPress developer, and that you’re building websites for clients. And I know that a lot of our listeners are, because we get questions all the time like this “hey things have slowed down the economies changed I’m having a hard time getting work do you have any tips or there’s some things that I can do to get work when business is slow?”. And the good news is, is that you absolutely can. There are some things that you can do, and Tim and I are going to kind of talk about it. Ad um you know, there’s not a whole lot. If I keep talking the episode’s going to be over and Tim’s not going to get to talk at all. So I’ll let Tim jump in here. Tim?
01:34 Tim Strifler: Yeah absolutely. Um there’s, a saying in the business world that um “it is much much easier and cheaper to uh resell to a existing customer or an existing client than it is to go out and get a new client”. And so um yeah, being able to call existing clients that are already happy they already know you they already like they already trust you and they’ve already hired you they’ve already given you money they’re much more likely to give you more money if you can provide something else that they need. Right, so whether that’s more web design work whether it’s an add-on service, but it’s really it’s a lot easier to call someone up and be like hey look I noticed that uh your website while it still looks good the design is getting a little bit dated and I’d love to do a quick refresh for you, we’ll keep everything mostly the same but just update some of the design Styles. It’ll just kind of freshen things up so that you don’t nothing your your brand doesn’t go stale. Right um it’s like “yeah awesome that sounds great yeah we are kind of getting a little sick of it let’s just do a quick refresh” Boom! Like easy work just like that.
02:57 David Blackmon: Yeah and I think you know, it goes along with the saying you know 80 of your work is going to come from 20 a year your your client base and you know it’s the 80 20 Rule. And yeah um you know, so don’t be afraid to reach back out to people you’ve done work for in the past. There are so many things that you can do for them. Not just the redesigned stuff, there’s maintenance options if you’re not doing that you can um you know if you’re if you’re have a good understanding or knowledge of inbound marketing you can offer other services to your existing clients and stuff, when business is slow. So don’t be afraid to reach out to your existing clients and stuff. And one thing that I will say is that um, you know there’s also that that saying about um you know, people slow down they stop spending money when times are tough or hard or or things tend to slow down and stuff. So don’t be afraid to invest in you and your business in the form of ads you know that you may want to run to try to attract new business and stuff. Those are some things that you can do because let’s face it, when you’re slammed with work and you’re super busy, you’re not doing those things. Um you know, so take some time to hone your craft and and learn how to do some things a little bit more efficiently and better and you’re better off in the long run and stuff and your clients are as well. So did we miss anything Tim?
04:30 Tim Strifler: Nope I think that covers it
04:34 David Blackmon: Tomorrow we’ve got another great topic, do you need an SEO plugin for WordPress. Until tomorrow we’ll see you then.
04:40 Tim Strifler: Take care, bye.
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