The Four Step Content Marketing Checklist

  1. Don’t build on a property you do not own 00:59
    • If you’re writing content, post it on your own website.
    • Guest blogging can be great as another way to drive traffic to your website, but don’t exclusively just guest blog. Be sure to create content for your website too.
  2. Use cornerstone content 01:51
    • Essentially this means blogging about the major content that you’re trying to rank for.
    • Use keyword research to determine these topics.
  3. Great content deserves great design 02:41
    • Make it enjoyable for your readers.
    • This doesn’t mean that every post needs amazing design, but at least make it look pleasant and easy to read.
    • You can even create templates for your blog posts, using H1, H2, H3 headers, etc.
  4. Build your email list immediately 04:05
    • This is how you will let your audience know about your latest content, products, and recommendations.
    • As opposed to social media, you own this email list.

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