The Biggest GDPR Myths Debunked

To learn more about GDPR, listen to episode 184 and episode 247.


  1. You Don’t Need Checkboxes on Forms 01:50
    • If you have some sort of opt-in on your site, you don’t always need to have a checkbox saying “I consent”.
    • A simple update to your copy in the opt-in can be sufficient.
  2. You Don’t Need to Get Consent for Every Cookie or Script 03:05
    • It depends on if the cookie or script is going to be tracking personal information.
    • If you track personal data, you need consent. If you don’t, you don’t need consent.
    • For example, if you turn off the tracking of personal data for Google Analytics, you don’t need consent to use this on your website.
  3. You Don’t Need to Send a Re-Engagement Email to All Subscribers 06:34
    • As long as you have prior consent to your email list, that carriers over.
    • You don’t need subscribers to re-subscribe based on your new privacy policy.
    • If you don’t have proof of prior consent, then maybe you should send a re-engagement email.
    • But if you have proof in your email system that “this person signed up for this reason and consented on this day”, then you should be fine.
  4. For more information on GDPR 06:50

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