Do facebook ads actually work?

    Read the full episode transcript below:

    00:28 David Blackmon: Hey everybody. Welcome to another episode of WP, the Podcast brought to you by WP Gears. I’m David Blackman.

    00:35 Tim Strifler: And I’m Tim Strifler.

    00:37 David Blackmon: Today on episode 482 we’re going to talk about whether or not Facebook ads are still effective in 2019 and the short answer is, absolutely. Is it different and a little bit more difficult? Yes. It’s not as easy as it was last year or even a couple of years ago and we’re going to tell you why.

    00:58 Tim Strifler: Yeah. And I think a good way to kind of explain this is, anytime there’s a new platform where there is hundreds of thousands, millions of users, billions of users, it becomes a great place to market. So advertisers, marketers will go and they’ll run and they’ll start promoting and everything. Then eventually, it’s going to get saturated because everyone else is doing it. So whenever there’s any type of new marketing tool, so for example messenger bots. They’re still kind of all the rage but definitely, like that year they blew up everyone. Maybe even 2017, 2018 everyone was going crazy over them and they were really effective. However other marketers have stated that they’re not as effective as they were in the beginning because users have gotten used to it.

    01:48 Tim Strifler: They’re tuning them out, not subscribing. The open rates have dropped. So that’s kind of how, the same thing with Facebook ads. Facebook ads, originally they had so many users and all the different interests targeting and stuff like that, that you could do Facebook ads and it was really easy but now because there’s so many advertisers on there it’s become a little bit saturated and so it’s not as effective as it used to be but it still is effective if you know the right things to do, the right ways to market and so forth.

    02:24 David Blackmon: Absolutely. I couldn’t agree more and I don’t there’s much more I need to add to it. The bottom line is, Facebook ads are definitely still effective. You’re just going to have to get a little bit more creative than you were before.

    02:38 Tim Strifler: In my opinion there’s two things that can help make your ads more effective. Video, and the second thing is content. So everyone wants to promote a paid product, promote a free product. Promote a free piece of content and your Facebook ads will be a lot more effective that way. And use video.

    02:56 David Blackmon: Yeah. Use video and produce awesome content. All right. Tomorrow we’ve got another great topic. Tim?

    03:04 Tim Strifler: Until tomorrow. We’ll see you then. Take care. Bye-bye.

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