Should I Advertise My WordPress Web Design Company? | EP 386

Should I Advertise My WordPress Web Design Company?

1. Focus on getting referrals first 01:03
   • In general, referrals are the way to go when finding new business, especially for smaller companies.
   • However, for bigger agencies, you may need to drive more business than just referrals.
   • Also, you can’t just turn referrals on. Sometimes you may need some extra help. This is when advertising can come into play.
   • When you are advertising a high ticket service, like your web design company, you’ll want to focus on building trust and making connections through your advertising.
2. Advertising is a long term game 02:29
   • It can help you fill your pipeline, in addition to referrals.
   • Advertising your web design company can also give you more visibility and get your name out there.
   • There are also several different mediums for advertising, such as Google or Facebook.
   • Test out the different options and see what works best for your business. Be sure to stick it out long enough to see results. It could even take 3-6 months to see results from an ad campaign.
3. In short, yes you should advertise! 06:15
   • When and how you should advertise will depend on the size of your company and the goals for your business.

Thanks for listening to another episode of WP the Podcast!

If you’ve been listening to the podcast for awhile and you’ve found value out of it, we would love if you would leave us a review on iTunes! The more reviews we get for the podcast, the easier it will be for other people to discover us on iTunes. Thanks so much and see you tomorrow for another episode of WP the Podcast.