7 Steps for Designing for Conversion Over Beauty | EP 41

7 Steps for Designing for Conversion Over Beauty

1. Step #1: Know your website’s goals 01:13
   • Have a plan for when a visitor comes to your site.
   • These goals will dictate how you build the website.
2. Step #2: Have great copy 01:45
   • Copy is extremely important.
   • If you are not good at writing for conversion, hire someone who is.
3. Step #3: Write attention grabbing titles and headers 02:37
   • Titles and headers are important for telling the visitor what a page is about.
   • Example of good titles: Aspen Grove Studios Membership
4. Step # 4: Use bold text 03:53
   • Use it strategically to highlight important points in the paragraphs.
5. Step #5: The 4 Bs 04:42
   • Big Beautiful Bold Buttons
   • Big buttons just convert better.
6. Step #6: Include good, clear, repetitive calls to action 05:59
   • You want the page to have one main point, whether that be an opt-in or purchasing a product.
   • Then you need to repeat it throughout the page, not just at the bottom.
7. Step #7: Use a exit intent pop-up  06:45
   • One last opportunity to get a user to take an action, such as sign up for an email list.
   • Resource: Tim’s Divi Overlays