5 Tips for More Readable Blog Posts | EP 360

5 Tips for More Readable Blog Posts

1. Use short paragraphs 01:30
   • We recommend 3 sentences max.
   • It makes your content easier to read, digest, and scan.
2. Mix up the size of paragraphs 02:21
   • Yes use short paragraphs, but don’t make them all 3 sentences.
   • Mix it up by asking a question that takes up one line.
   • Something to break up the content and make it more interesting.
   • This is called pattern interruption.
3. Use conversational tones with personality 03:44
   • Blog posts should be friendly and show personality!
   • It’s easier to read and will also contribute to your overall branding.
   • You want to write at a 5th grade reading level. Unless you’re writing something scientific or super complicated, you want to make your content really easy to understand.
   • Also, use first person point of view. It helps to convey that positive, friendly tone to your brand, as opposed to a generic tone.
4. Use proper font sizing and spacing 06:33
   • You want the font to be easy to read, but not too big.
   • You also want to have the spacing enough to be easy to scan and not too close together to make more readable blog posts.
5. Use attractive images 07:56
   • Even if you have proper font sizes and spacing, you want to add images!
   • Again, use that pattern interruption to break up the content.
   • Don’t use cheesy stock photos. Find unique and high quality images.
   • People also love animated gifs!

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