5 Things Every Local Business Website Needs Above the Fold | EP 408

5 Things Every Local Business Website Needs Above the Fold

1. What does “above the fold” mean? 00:33
   • This refers to everything on the website that a user sees before scrolling down the website.
   • You want this important information above the fold in case the visitor does not scroll further down.
2. Phone number 01:13
   • You want to make sure that this is easily visible on every page.
   • If someone is visiting your site on a mobile device, they are most likely looking for some specific information on your local business website and may want to call you for more details.
3. Address 01:58
   • Having your address prominent above the fold is crucial for local businesses.
   • Visitors need to know where you are located, so they can visit your business.
4. Hours of operation  02:11
   • If you have a physical location, people will come to your local business website to check for your hours of operation. Make this easy to locate on your website.
5. Email sign up 02:55
   • You need to have some sort of call to action above the fold.
6. Yelp Reviews 03:27
   • This is only relevant to certain types of local businesses, but for restaurants, services, etc, Yelp reviews will be really important to your potential customers.

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