3 Reasons Why Color Scheme Matters in Web Design | EP 324

3 Reasons Why Color Scheme Matters in Web Design

1. Color sets the tone for the website 01:00
   • Colors have psychological meanings.
   • You want to choose colors that match the meaning you want to portray with your website.
2. Color schemes need to match the branding of the company 01:52
   • The color scheme on the website should match the personality of the company.
   • You wouldn’t want a black and white color scheme for a colorful and playful brand.
3. Colors need to compliment each other 03:07
   • Thoughtfully pair your colors together.
   • Color schemes that clash will make the whole website just seem off.
   • If you want to see an interesting website experience, check out Ling’s Cars.

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