3 Ingredients of a High Converting Landing Page | EP 409

3 Ingredients of a High Converting Landing Page

1. Big, bold, beautiful buttons 01:02
   • Call to actions are a VERY important ingredient of a high converting landing page.
   • You want to make them stand out and you want to use more than one.
   • If you want to see an example, you can check out the sales page for our course, Divi Business Expert.
   • We have ten call to action buttons on this page. You surely won’t miss it!
2. Titles/Headers 01:48
   • Your headers need to tell the story, without the visitor having to read the rest of the text.
3. And most importantly! Your offer 02:20
   • If you want people to convert (buy something, sign up for your email list, etc), you need to give them a way to convert and a reason to do so.
   • You don’t have to give a huge discount on your product to make it compelling.
   • You do need to make the offer copy good and give a good enough reason for why someone should click the button and convert.
4. Bonus! Social proof 03:04
   • Get video testimonials from customers. This helps to build trust with potential customers and is the special sauce of creating a high converting landing page.

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