Why Web Designers Must be Marketers

  1. Designing for aesthetics doesn’t increase conversion 00:58
    • Whether you are designing for yourself or for a client, you need to think about designing for conversion.
    • Something like looks nice, may not always be easy to understand or follow in the customer journey.
  2. Being the expert for a client will build trust and offer value 02:52
    • Clients want to know that you can create a website that will benefit their business.
    • By knowing about marketing from a design perspective, you’ll be able to be the expert and guide the client where they want to go.
    • This is a skill that you can learn over time. Find a mentor or take some classes and you’ll start to incorporate this into your business.
  3. Having this skill means that you can upsell more services 04:17
    • If you know about email list building, e-commerce marketing, SEO, content marketing, or other specific marketing skills, you can upsell these services to your clients.

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