The Value of and How to Find Strategic Partner

  1. Coopetition — the value of working with your competitors 00:43
  2. Ways to find potential partners 04:49
    • David and Tim met through Facebook groups. You could also meet a potential strategic partner at a conference or meet up.
    • Look for people who have a “we” mindset instead of a “me” mindset.
  3. Other benefits and cross promotion opportunities 07:05
    • You might even be able to partner on products. David, Tim, and other Divi developers combined products to create an Ultimate Divi Bundle.
    • Even your direct competitors may have a slightly different audience than you. This can create opportunities to cross promote your products to each other’s audiences.

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