Freemium vs Premium for WordPress Product Businesses
- A lot of work gets put into software products 01:28
- It can be tough to put in all that work just to give a free product away.
- While freemium is a good way to gain users, it can cause a few problems that you don’t get with the premium model.
- For example, you spend a ton of money on support for customers who aren’t paying you.
- Whereas if you run your business through the premium model, you have the money to pay for that customer support.
- The WordPress repository is pretty strict when it comes to user acquisition 03:39
- It’s really hard to convert freemium customers to premium customers because the repository has very strict user acquisition rules.
- This isn’t to say that you shouldn’t give products away for free 05:23
- You totally should give things away for free! Just not your main product.
- Create lead magnets, add ons, tutorials, tools, and other content around your products.
- Premium products are better for the user 05:56
- Tim would rather pay for a product because he believes he will get better support and features over time.
- Free products sometimes (though not always) get abandoned and are not kept up-to-date.
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