How to Use Content Marketing to Increase Revenue

  1. The type of content matters 02:52
    • Talk about what you can offer for your audience.
    • Elegant Themes does this really well. They gear their content around what users are searching for and the products they sell.
  2. Don’t self promote constantly 06:37
    • You don’t just want to write blog posts about how great your products are.
    • Write about those other topics that could help your audience.
  3. Bring value to your target audience 07:11
    • Teach your audience something!

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