How to Use Content Marketing to Increase Revenue
- The type of content matters 02:52
- Talk about what you can offer for your audience.
- Elegant Themes does this really well. They gear their content around what users are searching for and the products they sell.
- Don’t self promote constantly 06:37
- You don’t just want to write blog posts about how great your products are.
- Write about those other topics that could help your audience.
- Bring value to your target audience 07:11
- Teach your audience something!
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