Why You Should Spend Time Creating a Custom 404 Page

  1. It’s a great opportunity to market 01:02
    • Most people just use the built-in 404 page that comes with their theme. This is such a missed opportunity. Having a custom 404 page will make your website really stand out.
    • If someone lands on your 404 page, you can lead them to other links on the website or your most popular products. Try to anticipate what they were looking for or send them where you want them to go. Also, include a search bar, so visitors can look for other content.
  2. Google likes cross linking 02:06
    • Link to your most popular blog posts and products.
    • Google likes to see this kind of cross linking on your website. It will help you with SEO rankings.
  3. People like humor 02:39

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