Why You Should be Using Email Sequencing in Your WordPress Business | EP 211

Why You Should be Using Email Sequencing in Your WordPress Business

1. What is email sequencing? 00:45
   • It is essentially a sequence of emails that send out automatically based on a trigger action.
   • For example, when you purchase something online, you probably receive an automated email confirmation for your purchase.
2. Tools to get you started 01:26
   • In episode 207, we talked about the top 3 email marketing platforms.
   • All of these platforms have email sequencing built in for you.
3. So how can you use this for your web design company? 02:12
   • You can set up a sequence to follow up with clients months after their website has launched.
   • Say it’s been almost a year since you last worked with a client. Set up an automated sequence to reach out to clients at the year mark. Let them know that usually you recommend website refreshes at least once a year and are available to help update the site.
   • This can be a great way to keep in touch with your clients and get new projects, especially when business is slow.
4. Try it out on your own business first 06:09
   • Then you can upsell email sequencing as a service to your clients!

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