Should I Be on All the Social Platforms? | EP 436

Should I Be on All the Social Platforms?

1. It’s easy to feel pressured to be on all the social platforms 00:23
   • If you have the bandwidth to be everywhere, that’s great. Be on all the platforms.
   • As a small business, you probably don’t have all the time in the world to be on social media. In this case, you might end up with a bunch of half finished social profiles that don’t look so great for your business.
2. Do what you have time for and can do well 01:15
   • If you have time for only a Facebook page, then just do that.
   • Maybe Instagram is your thing. Focus your marketing there.
   • Just choose whichever platforms you have time to manage and make a plan to represent your brand well on that platform.

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