Should You Use Pinterest for Your Web Design Business? | EP 499

Should You Use Pinterest for Your Web Design Business?

1. Using Pinterest as a Web Design Portfolio02:22
2. Using Pinterest for Design Inspiration03:13

Read the full episode transcript below:

00:29 David Blackmon: Hey, everybody. Welcome to another episode of WP the Podcast brought to you by WP Gears. I’m David Blackmon.

00:37 Tim Strifler: And I’m Tim Strifler.

00:38 David Blackmon: Today, we’re going to talk about should you use Pinterest for your web design business. It’s going to be a short episode. Bottom line is, yes. We’ll see you tomorrow. No, I’m just playing with you. This topic came up because I just left the RV Entrepreneur Summit and I’ve got a couple of really good friends, including one that was a long-time podcast editor for Tim and I’s podcast here at WP the Podcast, Miss Kelsey Henry. We have given her a shout-out many times because she is super awesome, and, believe it or not, Kelsey is a Pinterest expert, and a good friend of both Kelsey and mine, Brianna Royal of Crazy Family Adventures. Check them out. Believe it or not, a full-time family in an RV, husband and wife, four kids, dog in an RV and they have an amazing life, but she is a Pinterest expert also. I think they collaborate and work together greatly.

01:36 David Blackmon: We thought it might be a really good idea to kind of just touch on this topic because I sat in their session at the RV Entrepreneur Summit and was kind of blown away. I was like, “Wow, I could probably use this in my web design business to potentially generate traffic and stuff and leads.” Kind of just wanted to touch on it. I’m talking a lot here because I’m more familiar with this topic and it was kind of my idea. Tim, do you want to say anything before I dial off into why you think you should?

02:09 Tim Strifler: No. I definitely don’t have a lot of experience with Pinterest, but I know it is something that can be effective when used correctly. So, yeah, go ahead. Take it away, and I’ll jump in with any points I want to add.

02:22 David Blackmon: Awesome. One thing that you can do just right off the bat to help drive traffic to your website is you may create client projects and stuff and you have your portfolio on your website. Well, you can create some really Rich Pins and post them to specific boards because Pinterest is the ninth-ranked website in the world. It has an immense amount of traffic. It’s another social media platform. If you start creating Rich Pins for Pinterest, then you can Google it or contact Kelsey Henry and we’ll put it in the show notes, Brianna Royal. We’ll put links to their businesses and stuff if this is something you’re interested in doing. They can definitely help you get set up.

03:13 David Blackmon: But if you take your portfolio, for example, and you start creating Rich Pins and create specific boards like plumbers’ websites, and you put your portfolio on there and you’ve got some kick-ass designs for plumbing websites, that’s going to come up as inspiration for other designers, potential collaborators that you can work with, or clients that are looking to redesign their website. You always want to link back to your website because then you got them going over to your website and stuff. There’s just some things creatively that you could probably do with Pinterest that could be beneficial for your web design business. It’s not something that you automatically think, “Oh, Pinterest is my go-to source,” but it’s just another tool in your tool belt or toolkit to help you get traffic to your website to potentially drum up clients and stuff.

04:11 Tim Strifler: Yeah.

04:12 David Blackmon: I think that’s about all I’ve got to say on it, Tim.

04:14 Tim Strifler: Yeah. I don’t have much more to add. I will say Pinterest is the website for inspiration. People are going there for ideas and to be inspired. I know the few times that I have spent time on Pinterest, I’m usually looking for something specific, for example, restaurant websites. If I’m going to design and build a restaurant website, I’ll go to Pinterest and get some ideas. You could post PATH projects, stuff like that. I’ve even known someone that got hired by another … It was either a designer or a developer. I think it was a developer that was hired by a designer. Designer was on there looking … Oh, I’m sorry, vice versa. Developer was on there looking for inspiration, saw a really good designer, and hired that designer because they found their work on Pinterest. You might not get a traditional client, but you can get other types of clients like a partner, a developer that wants to hire you to design and stuff like that.

05:14 David Blackmon: Fantastic. Great points, Tim. Well, tomorrow we’ve got another great topic, how to keep your website emails out of the spam folder.

05:23 David Blackmon: Tim, until tomorrow, I’ll see you then.

05:26 Tim Strifler: Take care. Bye-bye.