Paid Advertising Isn’t Scary, and How To Grow Your Business With It | EP 155

Paid Advertising Isn’t Scary, and How To Grow Your Business With It

It’s Day 5 of Internet Marketing Week at WP the Podcast and we have our good friend Corey Hammond with us to chat about how to use paid advertising to grow your business. Corey is the Chief Marketing Officer for A2 Hosting and an all around wealth of knowledge about internet marketing. We have so enjoyed having Corey here with us on the podcast. If you’d like to listen to the other episodes, check them out below:

The Only 3 Things In SEO You Need to Focus On | EP 154

5 Most Common Email Marketing Mistakes and How To Fix Them | EP 153

Social Media – How To Actually Leverage It Properly To Get Results | EP 152

The Top Marketing Analytics You’re Not Paying Close Enough Attention To! | EP 151

1. Set budget and caps 04:10
   • Platforms like Google Adwords allow you to set budgets, which can keep you from spending lots of unnecessary money. Make sure that you actually set the budget before you start your campaign. You want it to be an amount that you are comfortable with.
   • Once you set a budget and start your campaign, you’ll want to still watch the analytics very closely to make sure you have the right settings, keywords, etc.
   • Listen to Episode 151 for more about the analytic metrics you should be watching.
2. Top networks 05:59
   • Two of the biggest advertising platforms are Google Adwords and Facebook.
   • YouTube is also a big advertising platform, which is run through Google.
   • Each social media platform has its own advertising as well. Consider running ads on Instagram, Twitter, Pinterest, or Linkedin.
   • BuySellAds is another platform for display advertising.
3. Define goals 07:48
   • The overall goals of paid advertising are to get eyeballs on your ad, get clicks to your website, and then to get engagement or conversion.
   • Set your goals before starting your campaigns. This will help you stay on target.
   • Start with whichever platform will be the easiest for you. If you understand the Facebook platform better than Adwords, go with Facebook.
   • Another good place to start is retargeting ads, which means putting ads in front of people who have already visited your website. Retargeting is great because it reminds your potential customers that they were looking at your website or interacting with your brand online. Most customers don’t buy on the first interaction, so this brings them back into the sales cycle.
4. Buy data 13:44
   • With paid advertising, you have to buy data. You can’t know what’s going to work until you try it, so you have to be willing to pay the money and take the time to test until you find your desired results.
   • Obviously, you will use paid advertising to promote your business by driving traffic, but there is also another benefit to consider, which is branding. With the pay-per-click model, many people will be exposed to your brand through impressions. You don’t have to pay for these, only the clicks. So someone may see your ad and remember you hours, days, or months later when they have a need for your services.

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