Why You Should Never Rely on SEO or Social Media Marketing | EP 338

Why You Should Never Rely on SEO or Social Media Marketing

1. You don’t own the platform 00:40
   • You should never rely on SEO or social media marketing because software always changes.
   • At any point, one of these platforms could make an update that hurts your traffic.
2. Diversify risk 01:44
   • You want to have many different sources of driving traffic. That way you don’t put all of your marketing efforts in one area.
   • Try experimenting with push notifications in the browser or other methods of connecting with your audience and driving traffic back to your site.
3. Your email list is #1 02:40
   • You own your email list.
   • Building this list should be priority when it comes to driving traffic to your site and growing your business.

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