What is a Funnel, and When You Should Use Them | EP 412

What is a Funnel, and When You Should Use Them?

1. What is a funnel? 00:44
   • A “funnel” is essentially funneling a customer from a landing page to purchasing your product.
   • Any site that is selling a product or a service has some type of funnel.
2. When should you use a funnel? 02:08
   • You’ll need to have some sort of user acquisition and an audience to market to.
   • It’s a great way to move people through your sales process (and weed them out if they aren’t your target customer!)
3. We use a funnel for our Divi Business Expert Course 03:24
   • We just opened enrollment for Divi Business Expert Course and we use a funnel to promote it.
   • This helps potential customers decide if the course is right for them.
4. What’s the difference between a website and a funnel? 04:03
   • A website is usually promoting many things, but a funnel is specific to a marketing campaign.

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